Thanks to new packaging technology, Dove Body Wash’s new plastic bottles will contain about 15% less plastic than the original. Unilever says it will release it’s new break-thru technology to the industry to everyone can take advantage of it. This is another step towards the company’s goal of cutting their waste footprint in half by the year 2020.
The MuCell® Technology for Extrusion Blow Moulding (EBM) uses gas injection to create gas bubbles in the middle layer of the bottle wall. This reduces the density of the plastic was maintaining its recyclability. This new technology will first be released in Europe before being rolled out globally. Unilever sells about 33 million Dove Body Wash bottles across Europe so this technology can save about 275 tons of plastic per year.
Unilever continues to research and develop new packaging technology in efforts to make a difference in our environment. We’re really happy to hear about this! Read the full article here