adidas recently released a pair of running shoes and soccer jerseys that are made with recycled plastic from the ocean! The recycled material comes from a company, Parley for the Oceans, that runs a clean up operation and looks for corporate partners to find a use for the plastic. Parley for the Oceans estimates that at least 11 million bottles will be collected and reused.
Plastic bottles that were found off the coast of the Maldives have been recycled and used to make 7000 pairs of adidas UltraBOOST running shoes.
Additionally, soccer jerseys worn by Real Madrid are the first to be made completely from materials found in the ocean.
adidas and Parley for the Oceans first announced their partnership in April of 2015. This lead adidas to remove all plastic shopping bags from their company stores. This is a great step in the right direction and adidas hopes to lead by example as other corporate companies follow suit.