The rumors are flying! There have been news that Hasbro and Mattel are considering a merger. If the two toy companies became one, it would create a company that does about $10 billion in annual sales. That’s more than double of LEGO!
The company would be big enough to rival the biggest of them all, Walt Disney Co. in the toy industry. The merger could be the start of a whole different type of toy company as the industry changes with the emergence of 3D printing. Hasbro has already launched a website where customers can download design specifications for Hasbro toys and tweak them to create a personalized toy. This is a huge change from the traditional mass toy production strategy.